Lately, there has been this shift in sex toys with these pleasure objects becoming more popular in the mainstream. By that I mean we are seeing them advertised more openly and more celebrities and influencers promoting them. We are also seeing them pop up in mainstream stores that until recently have not stocked adult pleasure products. Whilst I applaud this move, I am also cautious. There is this notion out there that sex sells, which can be true in many instances. But there are also many brands and organisations that use sex and sexuality to sell something in a way that is not sex positive or harmful to particular group of people. Does sex always sell and should we be selling sex toys more in the mainstream?